Panton Living Tower

Founded in 1950, Vitra is a Swiss company dedicated to improving the quality of homes, offices and public spaces through the power of design.

Vitra's furniture and concepts are developed in an intensive design process pairing engineering excellence with the creative genius of leading international designers. The result: interiors, furniture and accessories that are vibrant, functional, and inspiring.

Longevity of materials, construction and aesthetics are Vitra's leading principles, as demonstrated by their Classics – many in continuous production since the 1950s. Initiatives like the Vitra Campus architecture, the Vitra Design Museum, workshops, publications, collections and archives are all integral elements of Vitra's vision and culture.

Verner Panton, born 1926 in Gamtofte, Denmark, studied at Odense Technical College before enrolling at the Royal Danish Academy of Fine Arts in Copenhagen as an architecture student.

He worked from 1950-52 in the architectural firm of Arne Jacobsen, and founded an independent studio for architecture and design in 1955. His furniture designs for the firm Plus-linje attracted attention with their geometric forms. In the following years Panton created numerous designs for seating furniture and lighting.

His passion for bright colours and geometric patterns manifested itself in an extensive range of textile designs. By fusing the elements of a room - floor, walls, ceiling, furnishings, lighting, textiles, wall panels made of enamel or plastic - into a unified synthesis of art, Panton's interior installations have attained legendary status. The most famous examples are the "Visiona" ship installations for the Cologne Furniture Fair (1968 and 1970), the Spiegel publishing headquarters in Hamburg (1969) and the Varna restaurant in Aarhus (1970).

Panton's collaboration with Vitra began in the early 1960s, when the firm decided to develop what became his best-known design, the Panton Chair, which was introduced in 1967. This was also the first independently developed product by Vitra.

Verner Panton died in 1998 in Copenhagen. Vitra's re-edition of designs by Panton, as well as the retrospective of his work mounted by the Vitra Design Museum in 2000, bear witness to the special relationship between Vitra and Verner Panton.