Greta Grossman Bio Pic

Greta Grossman

Greta Magnusson Grossman (1906-1999) maintained a prolific forty-year career in Europe and North America, and operated as mover and shaker in the male dominated world of mid-century modern design. Her achievements were many and encompassed industrial design, interior design and architecture. In 1933, having successfully completed her fellowship at the renowned Stockholm arts institution, Konstfack, she opened Studio, a combined store and workshop in Stockholm. During the same year Greta M. Grossman married jazz musician, Billy Grossman with whom she later emigrated to the United States, settling in Los Angeles.

Upon their arrival in California in 1940, Grossman opened a well publicized shop on Rodeo Drive, where she was among the first to bring the Scandinavian modern aesthetic to southern California's burgeoning modernist scene. Her unique approach to Swedish modernism was an instant hit in Los Angeles, and soon she attracted celebrity clients, and appearing alongside the likes of Charles Eames and Isamu Noguchi. 

While Grossman is the architect behind more than 15 homes spanning the globe from California to Sweden, she is most noted for her industrial designs like the Gräshoppa Floor Lamp and Cobra Table Lamp.

Through the 1940's and 50's Grossman exhibited her designs at museums worldwide, including MoMA in New York and The National Museum in Stockholm. Yet inexplicably, following her retirement in the late 1960's Grossman’s name all but disappeared from the design landscape.

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GUBI Grasshopper Floor Lamp by Greta Grossman Grasshopper Dusty Blue
GUBIGubi Grasshopper Floor Lamp
Sale price$1,039.20 Regular price$1,299.00
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SALE
GUBI Grasshopper Table Lamp by Greta Grossman Grasshopper Anthracite Grey
GUBIGubi Grasshopper Table Lamp
Sale price$559.20 Regular price$699.00
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Cobra Warm Grey GUBI Greta Grossman Cobra Floor Lamp Warm Grey
GUBIGubi Cobra Floor Lamp
Sale price$1,039.20 Regular price$1,299.00
SALE
Cobra Anthracite Grey Cobra Dusty Blue
GUBIGubi Cobra Table Lamp
Sale price$559.20 Regular price$699.00
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GMG Chaise Lounge by GUBI Greta Grossman Chaise Lounge by GUBI with Dedar Karakorum Ivory Col.0001 Fabric
GUBIGubi GMG Chaise by Greta Grossman
Sale price$2,399.20 Regular price$2,999.00
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GUBI Greta Grossman Modern Line SofaGUBI Greta Grossman Modern Line Sofa Plum Velvet with Brass Legs
GUBIGubi Modern Line Sofa
Sale price$3,999.20 Regular price$4,999.00
SALE
Modern Line Chaise Lounge Sofa by Greta M. Grossman for GUBIModern Line Chaise Lounge Sofa with Velluto Cotton 130 Fabric by Greta M. Grossman for GUBI
GUBIGubi Modern Line Chaise Lounge
Sale price$2,399.20 Regular price$2,999.00
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GUBI Modern Line Sofa Dining Height by Greta GrossmanGUBI Dining Height Modern Line Sofa by Greta Grossman
GUBIGUBI Modern Line Sofa - Dining Height
Sale price$3,999.20 Regular price$4,999.00
SALE
B-4 Table Lamp by Greta Grossman for GUBI Italian Green
GUBIGUBI B-4 Table Lamp by Greta Grossman
Sale price$340.00 Regular price$425.00
SALE
GUBI Grasshopper Pendant Light by Greta Grossman Grasshopper Dusty Blue
GUBIGubi Grasshopper Pendant Light
Sale price$399.20 Regular price$499.00
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